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The Chair of Marketing was represented at this year's AMA Winter Academic Conference with the contribution "The Attraction Effect in Consumers' Response to Coupon Promotions" (authors: Sören Köcher, S …
We are particularly pleased to welcome Prof. Torsten Schaub (University of Potsdam) and Asst. Prof. Jesse Heyninck (Open University, NL) as guests. We are also expecting participants from the groups o …
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In August, the S&K team once again came together (almost) in its entirety for a large get-together and to get to know the new team members: first in the sunshine outside EF50 for team and project phot …
The ENPRO REUNION network met for the first status meeting of the project at TU Dortmund University. The first six months were reviewed and an outlook was given on the next steps and upcoming goals. T …